To Develop and execute digital marketing campaigns to promote IT services across various channels, including but not limited to, social media, email, search engines, and display advertising.
Conduct market research to identify target audiences, industry trends, and competitor strategies.
Collaborate with the sales team to create compelling content for digital platforms, including website copy, blog posts, videos, and infographics.
Manage and optimize digital advertising campaigns, including budget allocation, keyword targeting, ad copywriting, and performance tracking.
Utilize SEO techniques to improve organic search rankings and drive traffic to the company website.
Develop engaging content and design eye-catching visuals for digital platforms, ensuring a cohesive and impactful Company’s presence online.
Monitor and analyze key metrics to assess the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
Stay up-to-date with the latest digital marketing tools, technologies, and best practices, and recommend innovative strategies to achieve marketing goals.
Work closely with cross-functional teams to align digital marketing initiatives with overall business objectives.
Provide regular reports and presentations to senior management on digital marketing performance, insights, and recommendations for future strategies.